At this year’s EICMA, we can expect brands from all four corners of the world to be present, show their stuff and enjoy the satisfaction of being at one of the biggest, if not the biggest, motorcycle show in the world. Avon Tyres is part of this and will be presenting its plans for the future at the show with some company.
Currently, motorcycle manufacturers such as CFMoto and Moto Guzzi are already making a splash on the internet with teasers and reveals ahead of the event. This year, Avon is bringing a guest to its stand, a member of the family, if you will, its brother, Dunlop.
In 2022, Avon Tyres was incorporated into the Goodyear family of brands. As one of the most famous brands in the sector, it also ended up in a family of very famous and well-known names, such as Dunlop. Avon was one of the brands under the Cooper Tire umbrella until the brand and its assets were “adopted” by Goodyear in 2021. Now a full member, the Avon brand is also co-presenting with one of its family members.
This year, Avon will be presenting in Milan together with Dunlop. The exhibition will be located in Hall 24, on stand Q68 at the show. EICMA will take place from November 7 to 12, 2023 at Fiera Milano. It is at this show that the tire company will present its plans and vision for the future since its inclusion in the Goodyear family.
“We’re looking forward to talking to motorcyclists, dealers and partners at EICMA about Avon’s exciting plans for next year and beyond. Avon’s range of motorcycle tires is a testament to their commitment to quality and innovation, and their presence alongside Dunlop at EICMA symbolizes the strength of the Goodyear motorcycle brands union,” said Ben Hoge, Managing Director of Motorcycle Europe.