The arrival of TVS Motor Company in 2024 on the European motorcycle market marks a significant step for the brand, which until now has been restricted to Asia, Africa and Latin America.
It could be said that TVS has already been present in Europe for some time, since it took over Norton in 2020. But its new European distribution agreement means that TVS-branded bikes will now be present in Europe for the first time from 2024.
TVS will start marketing electric and combustion motorcycles in Europe from January 2024, including: TVS Jupiter 125, TVS NTORQ , TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310 and TVS Apache RTR 310.
This is possible due to a new distribution agreement with Emil Frey, which is an unfamiliar name to anyone who isn’t too keen on GT3 car racing.
However, far from the race tracks, Emil Frey is one of Europe’s largest vehicle importers and distributors, and “will be responsible for distributing TVS products in selected countries, using its sales, marketing and service networks,” says TVS.